by Tess Crain

America prizes smiling. Companies in client-facing industries have been known to circulate “service with a smile” policies, which require workers to feign happiness, if necessary, to please customers. “Hey Philly, got a smile only a brother can love?” “Give Us Your Crooked, Crowded, and Snaggled Teeth.” “Come in for a lifetime supply of confidence.” So asks, begs, and pledges SmileDirectClub, one of several fix-your-face startups with pandemic advertising. I understand. I got braces freshman year of high school and did not smile with my mouth open for two years.